Ernst & Young, the world’s largest financial consulting firm, moved to their new offices in Midtown Tel Aviv. The project involved working on their 12-story office space and their open workspaces. When working on a multi-story project it is important to develop a uniform language, which, while consistent across all floors, remains dynamic. In this way each floor and the people who use the space will look and feel unique.
The basis for the design of this project was a fixed grid that we developed; in our profession’s language a grid is a template into which different content is poured with the goal of keeping the content language consistent. You can see in the interior and exterior corridors and in the graphics on the glass different games, which make use of the grid. Each floor was painted a different color and its content tailored to the departments located on the same floor. We also incorporated into the grid signage and directions, as well as 3D elements. In the transition between the floors you can see the references and the evolution of the design. In the cafeteria, we welcome the hungry customers with a variety of languages; the conference room on each floor received a unique and different 3D design that ignores the grid, and the shared workspace on each floor has a wall with holes and handles that inspire creativity and serves as a space to take a small break from work.
Architecture & interior design: Ram Goldberg
Photography: Uzi Porat & Alina Yavtushenko